THE PROCESS
How the workflow works.
- 01
Choose a business question and a comparable reporting period.
- 02
Record search type, geography, device, consent, and channel filters.
- 03
Map landing-page paths to canonical page URLs.
- 04
Compare visibility, clicks, engagement, and key events as separate signals.
- 05
Inspect the offer and user journey for pages where the signals diverge.
- 06
Write a bounded finding, its limitations, and one next investigation.
ILLUSTRATIVE OUTPUT / SAMPLE ONLY
A search-to-outcome review
Finding — search interest exists for a service topic
Evidence — page and query exports plus landing-page context
Next review — inspect whether the page supports the same intent
Where judgment matters.
Clicks, sessions, and key events describe different scopes. Never call their ratio a conversion rate. Confirm what each key event actually measures.
Before you call it complete
- Key-event definitions are documented
- Channel filters and dates are recorded
- The finding distinguishes observation from inference