THE PROCESS
How the workflow works.
- 01
Choose a single page and identify its primary entity and intent.
- 02
Compare the audit findings with the page’s visible statements.
- 03
Separate missing content, inconsistent identity, and unsupported markup.
- 04
Write a specific editorial task for each confirmed gap.
- 05
Attach the source, owner, and review requirement to every claim.
- 06
Review the revised page before updating its structured data.
ILLUSTRATIVE OUTPUT / SAMPLE ONLY
An evidence-backed content brief
Entity — a defined service offered by the business
Gap — service area is unclear in visible content
Brief — state the verified service area and link its supporting source
Where judgment matters.
Structured data must reflect supported page content. Treat tool suggestions as findings to investigate. Confirm export formats before exchanging data between products.
Before you call it complete
- Claims have a verified source
- The page retains one primary intent
- Proposed markup matches visible content