Make the offer identifiable
State what the product or service is, who it suits, and what it includes. Use consistent names across the page, catalog, and structured information.
Clarify price and availability
Explain pricing conditions, where the offer is available, eligibility, and any material exclusions. Confirm that the information is current and has an accountable owner.
Make policies discoverable
Help visitors find shipping, returns, cancellation, and service terms where relevant. Use plain language and route unresolved policy questions to someone authorized to answer them.
Support material claims
Keep evidence for certifications, performance claims, and customer examples. Do not convert assumptions or promotional language into structured facts.
Separate readiness from eligibility
A clear website is one part of a commercial information review. Eligibility for a platform and observed agent behavior require their own checks. Do not treat a checklist score as a prediction of recommendations.