# Map your marketing stack

See where tools overlap, where data stops, and what a practical consolidation would require.

Status: Practical guide, version 1.0. Not an automated integration.

## Required inputs
- A list of current tools and owners
- Actual subscription costs and usage
- Known integrations and manual handoffs

## Process
1. Inventory tools, business jobs, costs, and access owners.
2. Record which data each tool receives and produces.
3. Map integrations and manual transfers between systems.
4. Identify duplicated capabilities and unmet requirements.
5. Compare keep, connect, replace, and retire options.
6. Include migration effort, ongoing maintenance, and recovery needs in the decision.

## Human review
Calculate savings from actual costs. Include setup, maintenance, and switching costs. Verify functionality before recommending a replacement.

## Illustrative output
Sample only. No real customer data.
- Job — monthly landing-page reporting
- Handoff — two exports are joined manually
- Option — document the join before selecting an automation

## Acceptance checklist
- [ ] Actual costs and usage are recorded
- [ ] Dependencies have been checked
- [ ] Replacement options include implementation costs

By Holistic Growth Marketing LLC | agenticmarket.ing